Cookie Policy

Last updated: March 2026

This Cookie Policy explains how Justera, operated by CLARK MEDIA, uses cookies and similar tracking technologies on our platform in compliance with the General Data Protection Regulation (GDPR) and the ePrivacy Directive 2002/58/EC.

1. What Are Cookies

Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They allow the site to recognise your device and store certain information about your preferences or past actions.

First-party vs Third-party

First-party cookies are set by Justera directly. Third-party cookies are set by external services (e.g., Google Analytics, Meta) that we integrate with.

Session vs Persistent

Session cookies are temporary and deleted when you close your browser. Persistent cookies remain on your device for a set period or until you manually delete them.

2. How We Use Cookies

We categorise cookies into four groups. Only necessary cookies are active by default; all other categories require your explicit consent before activation.

Necessary Cookies

Always Active

These cookies are essential for the platform to function. They cannot be disabled.

Cookie	Purpose	Duration	Type
NEXT_LOCALE	Stores your language preference	Session	First-party
__Secure-next-auth.session-token	Maintains your authentication session	Session	First-party
mcp_consent	Records your cookie consent preferences	1 year	First-party

Analytics Cookies

Requires Consent

These cookies help us understand how visitors interact with our platform by collecting anonymous usage data.

Cookie	Purpose	Duration	Type
_ga	Google Analytics 4 — distinguishes unique users	2 years	Third-party (Google)
_ga_*	Google Analytics 4 — maintains session state	2 years	Third-party (Google)

Marketing Cookies

Requires Consent

These cookies are used to measure the effectiveness of advertising campaigns and deliver relevant ads.

Cookie	Purpose	Duration	Type
_fbp	Meta Pixel — identifies browsers for ad delivery	90 days	Third-party (Meta)
_fbc	Meta Pixel — stores click identifiers for ad measurement	90 days	Third-party (Meta)

Functional Cookies

Requires Consent

These cookies enable enhanced functionality and personalisation features.

Cookie	Purpose	Duration	Type
mcp_theme	Stores your dark/light mode preference	1 year	First-party

3. Google Consent Mode v2

Justera implements Google Consent Mode v2, which allows our analytics and advertising tags to adjust their behaviour based on your cookie consent preferences.

Default State: All Denied

When you first visit Justera, all consent signals are set to "denied" by default. No analytics or marketing data is collected until you provide explicit consent.

Consent Signals

analytics_storage — Controls whether analytics cookies (e.g., Google Analytics) can store data.
ad_storage — Controls whether advertising cookies (e.g., Meta Pixel) can store data.
ad_user_data — Controls whether user data can be sent to Google for advertising purposes.
ad_personalization — Controls whether data can be used for personalised advertising.

These signals are updated dynamically when you change your cookie preferences. If you decline analytics or marketing cookies, the corresponding signals remain "denied" and no tracking data is collected.

4. Managing Your Cookies

You have full control over which cookies are active on your device. There are several ways to manage your preferences:

"Manage Cookies" button: Available on every page of our platform. Click it at any time to review and update your cookie preferences.
Browser settings: Most browsers allow you to block or delete cookies through their settings menu. Note that blocking necessary cookies may impair platform functionality.
Third-party opt-out tools: You can opt out of Google Analytics via the Google Analytics Opt-out Browser Add-on, and manage Meta ad preferences via Meta Ad Preferences.

Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

5. Country-Specific Rules

In addition to the EU-wide ePrivacy Directive, the following national laws apply to cookies depending on your location:

Poland

Prawo telekomunikacyjne Art. 173

Requires informed consent before storing or accessing information on a user's terminal device. Consent must be freely given, specific, and based on clear information about the purpose of data storage.

Germany

TTDSG (Telekommunikation-Telemedien-Datenschutz-Gesetz)

Implements the ePrivacy Directive into German law. Requires explicit consent for all non-essential cookies and tracking technologies. Consent must meet GDPR standards.

France

Loi Informatique et Libertés + CNIL Guidelines

The CNIL requires granular cookie consent with the ability to accept or refuse each category. Cookie walls that block access for non-consenting users are prohibited.

European Union

ePrivacy Directive 2002/58/EC

The foundational EU directive requiring informed consent for non-essential cookies. Applies across all EU/EEA member states and is supplemented by national implementations.

6. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our technology, legal requirements, or business practices. When we make material changes, we will notify you through a prominent notice on our platform or by updating the "Last updated" date above.

We encourage you to review this policy periodically. Your continued use of Justera after changes constitutes acceptance of the updated policy.

7. Contact

If you have questions about our use of cookies or wish to exercise your rights, please contact us:

CLARK MEDIA

ul. Mazowiecka 58-62, 87-100 Torun, Poland

NIP: PL8792694429 | REGON: 387964063

Email: privacy@transportai.eu